If you have been
trying to sell a horse, you know that horse marketing is a very competitive business.
Marketing is a business plan. Advertising is just one part of it.
* knowing what you
* knowing how to present it
* identifying the market niche
* checking out the competition
(prices, products, techniques, successes)
* showing what
you have to offer that is different or better
* a more
thoroughly trained horse
* lessons with the sale
* lower price
* installment contract
* first month's board free
goals and reasonable expectations regarding the horse's price, the amount of time
it will take you to sell him, and the type of owner (home) the horse will go to
Usually there are a good number of
horses for sale for every prospective buyer. There is always a large supply
of partially trained, out-of-shape, "backyard" horses for sale.
It is much more difficult to sell a horse that has not been worked for some time,
is overweight, either very lazy or a little bit wild, and not professionally cared
for or presented. It is easier to sell a horse at the beginning of a riding
season (spring or early summer) than at the beginning of the feeding season (fall
Not many potential buyers
will take a seller's word, "He's a wonderful pleasure horse (but he hasn't
been ridden for five years)" and buy a horse without being able to test him
If you hope to sell your
horse, you must get him in shape, highlight his positive attributes, and direct
your sales efforts to the specific market for which he is suitable. Don't
hope to sell a horse by saying he is a hunt seat prospect if he has never been
in the show ring, let alone never had hunt seat training.
in your sales efforts you must decide whether you will market your horse locally
or nationally, at private treaty or auction, how you will advertise and where,
and what price you will ask for your horse.
unless you are selling a very specific age, type, color or blood-line, there are
many other contenders in the marketplace. What makes a horse sell?
Quality, training, presentation, performance, appropriate price, and paperwork