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"4.9 million horses change ownership several times in their lives. That's why Horse for Sale, authored by noted horsewoman and writer Cherry Hill, is such a godsend. It is well written, easy to follow, an exhaustively comprehensive resource on horse trading. This book is a must for the serious equestrian's library." - Horse Illustrated 

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HORSE FOR SALE 
How to Buy a Horse or Sell the One You Have 
by Cherry Hill 

hardbound; 210 pages; 150 photos & drawings


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"Whether you're a buyer or a seller, you need this book. You'll find: 

* A thorough discussion of conformation and movement 
* How to evaluate a horse's temperament, training, and behavior 
* How to conduct a test ride 
* The pros, cons, and realities of the pre-purchase exam 
* Which veterinary tests to order 
* Marketing strategies 
* Legalities and paperwork 
* Sample contracts 
* Alternatives to both buying and selling. " 

 

TABLE OF CONTENTS

Chapter 1 - Getting Ready to Buy a Horse 

The Benefits and Responsibilities of Horse Ownership
Sample Budget
Choosing a Horse
Choosing a Mentor

Chapter 2 - Factors in Selection 

Estimated Price Ranges
Selecting a Horse for an Event
Price
Temperament
Soundness
Blemishes
Movement and Way of Going
Conformation
Breed or type
Manners
Sex
Health
Age
Predicting Adult Weight and Height
Quality
Size
Pedigree
Color and Markings

Chapter 3 - Methods of Buying  

Private Treaty
Breeding Farm or Production Sale
Auctions
Terms and Conditions
Using an Agent
Finder s Fee
Where to Look
Buying Protocol
Buying Procedure

Chapter 4 - Buyer Exam  

Evaluating Conformation and Movement
Making a Visual Assessment
Conformation Components
Proportions and Curvature of Topline
Head
Quality
Correctness of angles and Structures
Forelimbs
Hindlimbs
Evaluating Potential of Young Horses
Attitude, Temperament, and Mental Powers
Conformation and Athletic Ability
Evaluating Movement
Movement Evaluation Process
The Natural Gaits
The Phases of a Stride
Terms Associated with Movement
Factors that Affect Movement
Lameness at the Trot
Pain
Imbalance
Shoeing
Footing
Traction
Condition
Level of Fitness
Age
Stage of Development
Training
Tack
Recognizing Defects
What is Ideal Movement?
Gait Defects
Defects in Travel
Forging
Interfering
Paddling

Chapter 5 - Evaluating Temperament, Behavior, and Training  

Signs of Vices and Bad Habits
Wood Chewing
Cribbing
Stall Kicking
Pawing
Pacing
Weaving
Tail Rubbing
Dental Problems
Digestive Problems
Relationship with other horses
Attitude toward people
Vices, Description, Causes, Treatment
Bad Habits, Description, Causes, Treatment
Evaluating Ground Training
Evaluating a Horse s Riding Training
On the Bit?
The Test Ride
Summary of Buyer Exam
Horse Information Checklist

Chapter 6 - The Pre-Purchase Contract and Veterinary Exam   

The Pre-Purchase Contract
Notes about Items Covered in Contract
The Veterinary Exam
Pass or Fail?
Excepted Conditions
Be on the Lookout for These Conditions
Blemishes
Unsoundness
Tests and Examinations
General Clinical Exam
Examination of the Limbs
Palpation
Hoof Exam
Hoof Tester
Flexion Tests
Ultrasound
X-Rays
Nerve Blocks
Neurological Exam
Laboratory Tests
Coggins
Blood Chemistry Panel
CBC
Chemical Test
HYPP
Endoscopic Exam
Electrocardiography
Reproductive Exam
Rectal Palpation
Approximate Charges
Guaranteed?
Trial Period

Chapter 7 - Paperwork and Legalities for the Buyer

Insurance
Types of Insurance
What Type Do you Need?
Warranties
Registration Papers
Brand Inspection

Chapter 8 - Alternatives to Buying  

International Buying
Leasing
Shares, Syndication
Breeding
Adopt a Wild Horse
Working Student

Chapter 9 - Getting Ready to Sell a Horse  

Finding a Niche for Your Horse
Identify the Buyer
International Sales
Establishing the Value and Price for Your Horse
Appraisers

Chapter 10 - Marketing a Horse 

Selling Through an Agent or Auction
Terms and Conditions When Consigning to Auction
Advertising
Bulletin Boards
Farm Sign
Classified Ads
Direct Mail Flyer
Word of Mouth
Public Appearances
Publicity
Display Ads
Advertising Terminology
Photos
Response to your Ads
Video as a Marketing Tool
Use of Videos in Selling Horses
Making a Video
Sample Shooting Plan
Narration
Include in Video Action Script
Video No-Nos

Chapter 11 - Presentation of a Horse for Sale 

The Horse s Appearance
The Handler s Appearance
The Facilities
Manners
Get a Fix on Buyer s Wants and Needs
Customer Selection
Showing a Horse to a Buyer
Liability During a Test Ride
Things that Kill a Sale
Things that Make a Sale

Chapter 12 - Paperwork and Legalities for the Seller  

Information Sheet
Transfer of Ownership
Registration Papers
Bill of Sale
Installment Sales
Purchase and Installment Agreement
Payment
Warranties

Chapter 13 - Alternatives to Selling

Donation
Leasing
Trading
Euthanasia
Retirement 

 

"Cherry Hill's book Horse for Sale is right on target for the first-time purchaser who has heard horse trading horror tales and for the longtime horseman who wants to best present his horse for sale to the buying public." - Western Horseman 

 

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